Goliath had it coming.

We don’t take ourselves too seriously (though we’re rather earnest about reading, writing and publishing, it’s true).

Our publishing projects explore and celebrate hybridity, complexity and contradictions with verve and nuance.

We believe in literature offers opportunities for protest, provocation, enquiry and escape.

We think a fairer future is worth fighting for. So is one in which you can safely be your authentic self (yas queen!).

We abhor bullies and intolerance. We’re wary of the powerful. They deserve scrutiny, critique and accountability². Might doesn’t equals right. Growth is not inherently good. Sufficiency is a woefully underrated virtue³; it’s damn well time to make it sexy again.

Nerds are hot. Trees are wise. Laughter is medicine. Compassion is classy.

We love transit. Municipal libraries. Public pools. Bike lanes. Long walks. Skinny-dipping and stargazing. Pistachios. This precious, over-heating, staggeringly beautiful, brutalised earth.

We’re curious AF. We want to understand the big picture, but find delight in the little details. We’re dreamers who seek solace in the everyday, adventurers who value a welcoming home. Sometimes the asking matters more than the answers, the journeying more than the place you’re trying to get to..

We are not luddites. Not all tech is trash⁴. Spoiler alert: AI is SO overhyped. It is no substitute for critical thinking or the messy exhilaration of creativity and meaning-making.

There is much to be said for the analogue, life offscreen, the printed page. In this relentlessly, restlessly deafening age, silence and stillness are golden. So is a blank sheet and a mechanical pencil⁵.

Quality should trump quantity; rigor beats speed. We find value in slowing down, in pauses, reflection and play.

We craft books in Cape Town, South Africa, and Ukiah, California. They’re made with care, vigor and a pinch of sass. By book-lovers. For book-lovers.

We are PRONK PRESS.